Actor Producer Sloane Warren talks about when it is okay to star in your marketing video, and when you should hire actors instead.
Hi, I’m Sloane Warren for HDPros.net. When considering creating a Marketing video a question that often comes up is whether you should use actors, or should you use yourself or people from your company. The answer is: it depends. And no, it does not depend only upon whether you can act or not.
To act, of not to act, that is the question we are discussing today. First, let’s talk about when staring in your marketing video IS a good idea.
In creating a marketing video, one of the purposes of the production is to introduce your products or services to prospects. But what if the your product or service is YOU or your personnel? Consultants, doctors, and other one-on-one professionals might consider being in their marketing video. Many clients tell us that when they meet a prospect that has seen them in their business video, the prospect feels like they already know them. This seems to add an element of ease, and closing deals becomes faster. People also are drawn to sincerity. If your video has you on camera talking about why you do what you do, your sincerity comes through.
When is it a good idea to go ahead and use actors? When the product or service is not you or specific personnel – perhaps you have a resort, service industry, the greatest widget ever invented, or you are creating training videos for you company or your clients – then you really should consider using actors, whether on camera or in voice over narration.
Even if the person on camera is not “acting” per se, such as in a product demonstration or tutorial, a professional actor will have a better on-camera presence. We’ve all suffered “umm” through a video where the “umm” person on screen “umm” has “ummed” us to death! They simply were not good at delivering their information. Don’t create a poor video for the sake of saving a little bit of money.
Not using actors in order to save money is tripping over dollars trying to save pennies. Professional actors, in addition to helping create a better video, can even save you money. Video production costs are very relative to time. Actors work faster, because they are professionals trained to do what they do. While you or your employees may require take after take in front of the camera, a professional actor will be hitting their lines consistently, saving you time and money with filming and editing. And in the end, you’ll simply have a more professional looking video to present to prospects, and isn’t that what you are striving to do?
Utilizing actors is not difficult if you are working with a production company that has experience doing so. They can help you choose the right actors for your production.
I’m Sloane Warren, thanks for watching this episode of HDPros.