Google, Forester Media, and other industry marketing companies all agree that if you take this one step with your website it will dramatically change its rankings, as well as the impact on web surfers.
How would you like to raise your website’s search engine rankings, reduce bouncebacks and increase retention, increase visitor duration, and increase conversion to sales? In this episode opener I promised a whole lot. And now I’m going to deliver. There is one easy thing to do that Google, eMarketer, Forrester Media and other industry experts state increases your chances of a page one search engine ranking, dramatically reduces bouncebacks (that’s when someone immediately hits the back button after landing on your page) and increases retention by over 400%, keeps people on your website over nine times longer, and increases conversion to sales by 35%.
That thing is: have a quality video play on your home page. Remember, Google found that 80% of people would rather watch a video then READ your webpage. Forbes found that the majority of C-suite executives, want to see a video about your company and don’t want to read your webpage. So give the prospects you are trying to reach, exactly what they want to see: an engaging, entertaining, educational and professional video about what you do. Don’t relegate it to a gallery or an about us page, have it be the first thing people see when they land on your Home page!
Cinematographer & HD Pro